CRUISE 2019 PRESS RELEASE

A contemporary menswear brand, BARAK LONDON epitomises the modern sports- luxe aesthetic with a focus on natural materials and expertly cut shapes. The opposite of fast-fashion, it creates multi-faceted collections that take you from the beach to busy city life with effortless sophistication.

This collection, inspired by the 1958 French-Tunisian movie Goha, explores traditional Tunisian clothing, culture and design through a modern lens. Infused with sports-luxe inspired pieces that fit seamlessly alongside British heritage inspired style. Irish linen feature heavily in the collection, along with natural cotton for cool, breathable wear.

Soft textures, and ultra-light layers are paired with linen joggers for a nod to nineties sportswear. Outerwear maintains a strong focus, giving classic pieces an update with exposed hardware to deliver a functional, autilitarian edge, while in direct contrast, materials are fluid and lightweight.

Core neutrals, dark green and tobacco are updated in this collection with seasonal pops of tangerine, ice blue and crimson.

For press enquiries please contact info@baraklondon.com